TCATA takes convention to Cancun
Tapping into the industry’s
potential for growth and profitability will be the main themes
threading their way into TCATA’s annual management and educational conference set
for April 21-24 in Cancun, Mexico.
This year’s feature speaker, Dave
Kahle, will focus on helping attendees proactively change their
sales strategies into more successful sales realities.
Kahle has been the number one salesman in
the country for two different companies in two distinct
industries and he once took a new territory to over $5 million
in sales in less than five years. He will cover a variety
of topics throughout his “Transforming Your Sales Force
for the 21st Century” program, including: what a model of
the 21st century sales force looks like; six specific steps to
gain a competitive edge by knowing your customers better than
anyone else; how to precisely measure the productivity of every
salesperson; why investing in developing your people can bring
you huge returns; how to overcome the number one complaint
salespeople have about their managers; how-to steps to create
an ongoing system for continues improvement; six strategies for
motivating salespeople above and beyond the compensation plan;
and how to methodically recruit excellent sales performers.
Kahle will present one program from 9 a.m.
to noon on Tuesday, April 23. The second session is scheduled
for 9 a.m. to noon on Wednesday, April 24.
Registration for the conference will begin
at 11 a.m. on Sunday, April 21. TCATA’s board will meet
from 12:30 to 4 p.m. Individual meetings for manufacturers and
distributors will take place from 4 to 5:30 p.m. that day. The
opening reception follows at 6:30 p.m.
On Monday, attendees can participate
in a trip to Xcaret, an eco-archeological park that offers a
variety of activities, from snorkeling in an underground river
to swimming with dolphins to visiting exotic locales, such as
the park’s aviary, butterfly pavilion, bat cave, aquarium
or botanical garden. The visit to Xcaret will begin at 11:30
a.m. and run through about 10 p.m. that night.
TCATA also has planned a Silver Circle
Club Luncheon from 12:30 to 2:30 p.m. on Wednesday, April 24
and a reception and closing dinner later that evening from 7:30
to 11:30 p.m.
Cost for the program is $545 for members
and $245 for their spouses, if registration is completed by
March 21. After that date, the cost goes up to $595 for members
and $295 for spouses.
Because the conference is in Mexico,
attendees need a passport or an original birth certificate (or
a notarized copy) and a picture. I.D.
A block of rooms is reserved at the
convention hotel, the Fiesta Americana Grand Coral Beach Cancun
at a rate of $205 plus 12% tax per night per room for all
junior suites. Another rate, $280 plus 12% tax per night per
room, is available for large suites. To make reservations, call
011-52-99-88-81-32-00.
For more information, call TCATA, (973)
244-1790,
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TCATA seeks scholarship candidates
The Textile Care Allied Trades Association
is accepting applications for its collegiate scholarship funds.
This year, two scholarships will be awarded to deserving
candidates, including the Dean Allen Educational Fund and the
recently established Max Zimmerman Education Fund.
Both will provide $1,000 per year for up
to four years of college for each winner. The eligibility
requirements stipulate that the candidates must be graduates of
public or private secondary schools and are full-time employees
of a TCATA member company. Children of full-time employees are
also eligible to receive the education funds.
The deadline for submitted applicants is
April 1, 2002. The scholarships will work toward the academic
year that begins in the Fall.
Many factors will play a part in the
selection process. TCATA hopes to award candidates on the basis
of their academic achievement and leadership qualities.
Extra-curricular and other non-academic accomplishments will be
factored in to the decision process. Originally, the
scholarship programs were created by TCATA to show the
organization’s appreciation of its members and their
employees for all their years of dedicated service. This year,
the group hopes to publicize the program by having member
companies place a poster announcing its details in areas where
employees gather.
For more information, including how to
obtain a poster for your company,call the association’s
office at (973) 244-1790.
TCATA is accepting contributions from
members to either of the two scholarship funds.
