FabriCare Foundation seeks donors to
support customer attitude survey
To pave the way for the industry’s
future, the FabriCare Foundation is seeking information today.
The organization is asking for donations to help fund the
commissioning of the 2002 FabriCare Industry Customer Attitude
Survey, a resource that could help drycleaners prepare, retool,
expand or maintain their businesses.
Chris Edwards, one of the
foundation’s directors and owner of A Cleaner World in
High Point, NC, has completed a focus group and an Internet
survey and is directing a telephone survey. The project is
expected to cost about $60,000.
“This is definitely a worthwhile
effort since the last survey was done by the International
Fabricare Institute eight years ago,” said Bob Shirley,
owner of City Laundry and Cleaners of Las Vegas, NV, and
president of FabriCare Foundation. “I would be glad to
talk to all industry professionals about sponsorship of this
project so that we can continue the mission of the Foundation
to lead the growth and future of our industry and its
professionals through research and education.”
So far the Foundation has received support
from the industry’s allied trades with $15,000 in pledges
and other donations. The foundation’s directors’
goal is $500,000 in pledges and $100,000 in contributions by
July, 2002. Donors of $5,000 or more will receive a full report
and executive summary from the 2002 Customer Attitude Survey.
In addition to the survey, the foundation
wants to fund research for the industry, provide financial
resources to create and support education course work and
scholarships, and raise funds to support these and future
programs.
To contribute or for more information,
contact Shirley, (800) 617-0098. Information is also available
on the foundation’s web site: www.fabricarefoundation.org.
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