News A casual suggestion Cranky customers? Here’s what to do FabriCare Foundation seeks donors to support customer attitude survey NC study flawed, Rynex CEO says Kaplan named to EPA advisory committee Searching for a good drycleaner E-mail’s promise is full of problems Digging up dough for clean-ups with insurance archeology Remediation group issues two reports New line-up ready for IFI board Oldest working drycleaner dies at 92 Detergo plans show in Milan IFI certification tests, upcoming courses Editorials An extreme hate affair with ironing Take all the time needed to get it right Around the US Midatlantic Hargrave scheduled to speak at PDCA Expo 2002 show Midwest Cleaners participate in Illinois Earth Day fest Alternative solvent panel to highlight ISFA convention WFI receives environmental honors ‘Archeology’ in Indiana MCA elects new officers, board of directors Northeast Fun-in-the-sun outings head NCA’s summer schedule Southwest Slatten teaches stain removal during two summer seminars Craig’s Cleaners begins expansion South SEFA sets program for Savannah Small business tax  for South Carolina Laidlaw presents wetcleaning seminar West Nominations are needed in California ODCA announces mentor program, summer schedule CARB class planned for June 30

Columns Stan Caplan: So what’s all this about “texturing”? Ray Colucci: Up front is still where it counts Don Desrosiers: So who wants to be a wholesaler? Dan Eisen: Can you handle restoration work? Bill Bishop: Get the most bang for your ad buck Frank Kollman: Save trouble later by doing it today Frank Lucenta: Dealing with surface dyes on skins Alan Robson: Increased volume = increased profit? Dennis McCrory: How to monopolize your market People Profile Don Fawcett Newsmakers MAC honors for  Richard Ehrenreich Haubenstock takes over as TCATA president Sutton to rep for A. Meyers Rechnitz to serve trade group Cocivera joins TRSA staff Swan opens new store Information Central Products & Services Cooling vests Wetcleaning book and kit High pass through finishing equipment Pre-spotters for petroleum and GreenEarth Collar and cuff cleaner Form finisher Wetcleaning sizing New features for cleaning machine line New counter designs