Mast
Editorials
A whale of a bad idea
We have always known that Southern California suffers some of the worst air pollution in the United States, but we were surprised to hear that drycleaners are the second worst offenders among contributors to the region’s bad air. But that seems to be what a South Coast Air Quality Management district official was saying in a media report that played nationwide in late September.
In a report that made the news from coast to coast, people were told that it’s “a drycleaner in their community” that is the largest source of exposure to carcinogenic air contaminants. Well, OK, only the second largest. Diesel exhaust is number-one, according to Barry Wallerstein, executive director of SCAQMD.
Think about that the next time you’re stuck behind a bus in traffic.
The problem with Wallerstein’s position is that he and the government agency he works for seem to be the only ones who believe it. Perc has been studied and re-studied for many years now and no one else has come to that conclusion.
But that may not stop SCAQMD from stopping cleaners’ use of perc in the four-county area it governs. Action on the proposal by the district’s governing board has been scheduled, postponed and rescheduled several times this year, but if it is approved Nov. 1 — the next scheduled date — the clock will start ticking Jan. 1 for a 15-year phase out that leads to a complete ban on the use of perc in drycleaning.
That gives you an idea of the power the air district wields. Despite strong evidence that counters their position and despite the fact that no one else who has studied the issue has proposed such a radical measure, the air district can proceed with a measure that threatens the livelihood of thousands of cleaners and their employees, not to mention making comments in the press that spreads a toxic cloud of suspicion over the whole industry.
We hope that when the air district’s governing board takes up this issue it will show more sense and fairness than we’ve seen from the air board’s staff, which has pursued perc as if it were the Great White Whale of air pollution. There are plenty of sane voices out there, if they will only listen.

Making a good showing
The industry has faced more than its fair share of adversity this past year. For many cleaners, it has been a formidable struggle to grasp onto an ever-shrinking market share being pulled down by a tough economy that’s causing consumers to consider drycleaning less of a necessity. Complicating matters on the West Coast is the South Coast Air Quality Management District, which is pursuing a ban on perc that could affect the entire industry substantially in the future.
Of course, the future is never clear for any business owner, but it sure seems muddier than usual for drycleaners. Fortunately, the industry is doing its part to clean up some of that mud.
The attendance at recent industry gatherings has been nothing short of spectacular. Stellar trade show efforts by the Pennsylvania and Delaware Cleaners Association, the California Cleaners Association and the South Eastern Fabricare Association — to name a few — have genuinely given drycleaners a refreshing shot in the arm. Certainly, all the equipment bought and sold has kept the industry’s economy moving, but the shows haven’t just been about the exchange of money from hand to hand.
They have also been about the exchange of information from mind to mind.
The recent exhibitions have given cleaners access to a great pool of information. Whether it’s how to grow a business or comparing the pros and cons of each drycleaning solvent or another important subject — such as stain removal, customer service, pricing for profits and fraud protection — cleaners have gathered at the educational seminars looking to keep their business on the road to success.
It may be a road riddled with bumps and twists, but cleaners are used to that. For every challenge conquered by the industry, there seems to be two more looming on the horizon. Yet, it’s still comforting to know that both the associations and cleaners are committed to working together to ensure that we’re all on the right course.

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