Jane Rising stars on Heloise show
In an effort to inform a greater number of
consumers on proper clothing care tips, IFI’s Jane Rising
recently tried a new approach: the radio.
Rising, who is IFI’s Manager of
Education and Training, was featured as a guest on Ask Heloise,
a new nationally-syndicated radio show launched by Talk America on
September 9.
The program is hosted by Heloise, who has
offered “Hints from Heloise” in her newspaper
column for over 40 years. Currently, she appears in more than
500 newspapers in the U.S. and abroad and works as a
contributing editor for Good Housekeeping magazine, where she
writes a popular “Household Helpline” column.
Overall, her readership is estimated to be over 50 million.
On September 26, she sought garment care
advice from Rising on her hour-long radio program. Topics
discussed on the show included some tips on dress shields, why
some silks contain persistent foul odors, and the importance of
following care label instructions on clothing, such as garments
that read “Do Not Wash, Do Not Dryclean.”
“I like to help consumers find
answers to their clothing care questions and inform them of how
their drycleaner can help them,” Rising explained.
“I find it fascinating how little most people know about
how to care for their clothes and how we as an industry can
help with their clothing care problems.”
The guest appearance on the show was an
opportunity for IFI to gain national exposure, but it
wasn’t a development that took place overnight. IFI has
cultivated its relationship with Heloise since the 1980s when
she visited the association’s headquarters while
researching a project related to the FTC’s Care Label
Rule. Since then, she has often contacted the IFI office to
discuss advice or verify information she has received on the
subject of garment care.
Rising’s appearance was successful
enough to warrant an invitation to return as a guest again on
Heloises’ Talk America show that will air December 4.
 |
