Associations team-up for Pirate baseball
outing promo
The Western Pennsylvania
Cleaners and Laundry Association will offer a Pirate Game Promotion on April 27,
2003 when the Pittsburgh Pirates host the Los Angeles Dodgers.
Last year, the promotion proved successful
as 225 tickets were purchased overall. The promotion will be
much larger in scope this year: One thousand seats have been
reserved and WPCL and PDCA drycleaners can purchase tickets at
a rate of $5 each. Member cleaners are encouraged to purchase
the tickets to give to plant employees as well as customers as
part of a promotion designed to increase sales.
One suggested promotion for drycleaners is
to offer two free tickets with every $35-$50 incoming order (at
the regular price). Giving the tickets away is similar to
offering a $10 discount, except customers are more likely to
remember attending a Major League Baseball game than a monetary
discount.
The tickets will be available on a
first-come, first-served basis. All companies that purchase
bundles of 50 ($250) or 100 tickets ($500) will receive
scoreboard recognition during the game and be entered into a
drawing where the winner gets the opportunity to throw out the
first pitch.
Window signs advertising the promotion
will be made available for participating drycleaners, who
should receive the tickets about three weeks prior to the game.
The game is scheduled for 1:35 p.m. on
Sunday, April 27 at PNC Park, the Pirates’ ballpark. The
day will be Kids Hat Day and children 12 and under will receive
a free hat.
WPCL is also planning a Giant Tailgate
Party prior to the ballgame for participating cleaners, as well
as their employees and customers.
For more information, contact Dave Beatty,
vice president of WPCL, at (724) 327-5956.
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CLA plans two-day program
The Coin
Laundry Association will
be hosting a two-day seminar program in Philadelphia, PA,
starting on Friday, March 28.
“The line-up will include a
Management Conference on Friday, and a Basics for Beginners Day
on Saturday,” said Brian Wallace, CLA’s executive
director.
The Laundry Management Conference on
Friday will cover: successful remodeling ideas; profitable
vend-pricing strategies; safeguarding your laundry; how to
increase profits with wash-dry-fold; and a laundry owner idea
exchange.
The Coin Laundry Basics for Beginners
Conference on Saturday will be tailored to help individuals who
are considering entering the coin laundry industry or are about
to open their first location.
Topics for Saturday will include: buying
an existing laundry vs. building new; finding the right
location for your laundry; evaluating an investment in coin
laundry; and an open forum discussion with a panel of experts
on all of the coin laundry basics.
The cost to attend is $149 per person per
day for members and $199 for non-members if pre-registered. The
price for those who register on-site is $199 for members and
$249 for non-members.
For more information on the program or
hotel accommodations in the area, contact CLA by calling (877)
CLA-IDEA or visit www.coinlaundry.org.
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