News California spurs perc switching Regulations are the real killer NCA’s Man on the Spot NCA Survival Fund gets boost Deadline near for IFI nominations Clean Show booth sales progress Editorials Oh no! Here come the rats again Around the US Midatlantic Montgomery County passes bill to restrict larger cleaners Equipment open house set for May Midwest WFI inducts Miller into Hall of Fame Two Wisconsin cleaners achieve Five-Star status Helping the hungry Northeast NCA springs into action with educational programs NEFA hosts two May training sessions Southwest Cleaner shot and killed in Dallas TCATA plans two-day sales seminar South Dr. Iannarelli to be featured speaker for Carolina Clean Tennessee cleaner honors daughter, soldiers West One French Cleaners store burns down, two others vandalized

Columns Al Robson: Your customers are not the enemy Stan Caplan: The right steps for quality finishing Ray Colucci: Where to find successful cleaners Don Desrosiers: Thinking about a new shirt unit? Dan Eisen: Don’t let denim make you blue Bill Bishop: Bait your hook for best results Frank Kollman: Changes pending for labor laws Frank Lucenta: Wetcleaning suedes and leathers Dennis McCrory: Get inside your customer’s head Bill Bogus: Put down the shovel and talk People Profile Pat Godo Newsmakers No Snow open house New distributor for European Finishing Columbia ads win awards PureDry launches in Europe Bubbly clean America’s Best Cleaners in national gathering Information Central Products & Services Roto-cabinet finishing system Customer premium Air compressor maintenance guide Web sites development for cleaners Evaporative cooler Environmental standards program Prefinish softener Tensioner Water chillers