Mast
Life Support
ife is uncertain. John Neal, owner of Ineeda Laundry & Drycleaners, Inc. in Hutchinson, Kansas, understands that simple truth and appreciates every single moment — even when circumstances don’t go as planned.
“Most things that you think are so urgent — that the world can’t get along without you doing them — you find out it really can,” he said.
Even at a young age, John always had a plan. He wanted to be a lawyer and, eventually, an elected official. In time, he would accomplish both goals, but he would also spend most of his life in the cleaning industry, something he had initially tried hard to avoid.
John’s father, Kenneth, strongly encouraged his son to follow his dreams even though his own life had not initially gone in the direction he hoped it would.
“My father got out of school during the Depression and there weren’t any jobs,” John explained. “The only job he could find was as a washman in a laundry.”
The laundry was part of a drycleaning, laundry and textile rental chain called Home Service Laundries. Kenneth Neal worked his way up into management, and, in 1946, he teamed up with his father and the company’s general manager — Gene Shmalberg — to buy the business.
John, born in 1941, grew up around the facility in Hutchinson that his father managed.
“When I got old enough, I drove as a relief driver in the summer and on vacations,” he recalled. “Prior to that, I washed windows and helped sort clothing. I can remember having to sort women’s underwear and all these women that worked down there would make fun of me. I can still remember that to this day because I was so embarrassed. I paid my dues.”
Though he worked hard for the company, John had no interest in pursuing a career there. His passion came from participating on the debate team at school. In fact, after he graduated high school, he attended Hutchinson Community College for a year and was part of the team that won the national debate program that year.
The following year he attended the University of Kansas where he studied political science and international relations and graduated in 1963. On campus, he met a former high school classmate, Darla, whom he married 40 years ago.
John and Darla wanted a life together in diplomatic foreign service. When John received a Fulbright Scholarship to go to Spain during their first year of marriage, the couple seemed well on their way to leading the life they wanted. Then, they hit a bump in the road. Ironically, it was the road itself.
Going to Spain wasn’t exactly the fun experience John had anticipated.
“I went to the University of Madrid. That didn’t work out very well. It turns out, I didn’t know Spanish well enough. I knew it, but I had not been in a situation where I had to use it exclusively so I had a lot of trouble in school,” John said.
The young couple also quickly discovered that they were extremely homesick for their families in Kansas.
“While we were down there, we decided that we really wanted to put our roots down somewhere near our home,” John noted. “It made us realize that foreign service was not what we wanted to do.”
The couple moved back to the states where John went to law school at the University of Kansas while Darla supported them by working as a junior high school teacher. In 1967, John went to work for the largest firm in the state — now known as Foulston Siefkin — in Witchita. He cut his teeth on personal injury cases and was back on course with his life. However, there was an ambiguous feeling he just could not shake.
“The firm treated me fantastically,” he recalled. “I did well. I enjoyed parts of it, but I wasn’t sure I wanted to spend the rest of my life trying lawsuits. I was really surprised at that because that’s what I thought I wanted to do.”
eanwhile, in the late 1950s, John’s father and Gene Shmalberg had decided to split their company into two corporations. Kenneth Neal now fully owned the business in Hutchinson.
As John was wondering if he was going in the direction he wanted, his life turned upside down when his father died of a heart attack in 1969. After giving the matter a lot of thought, John decided to move back to Hutchinson and buy the family business from his mother and brothers.
Due to factors such as the polyester revolution, new minimum wage laws for laundries, and the emergence of permanent press and doubleknit garments, the next five years proved to be extremely stressful for John and his business.
“The drycleaning industry went into a slump about the time I got there,” he laughed. “I thought it  would surely be an easy job — if you could be a lawyer, you could be a businessman — but I quickly had my eyes opened.”
Fortunately, an old family friend was there to offer support. Gene Shmalberg’s son, Bob, had taken over his father’s business and had plenty of advice to give. Most importantly, he introduced John to John Hill, a consultant who helped save his business.
“I credit John Hill with getting me off the ground in the early years,” John said. “It was a real struggle. We decided to grow the textile rental side of the business because the drycleaning side was in a slump.”
In 1974, they closed the drycleaning operations down and concentrated on the dust control and rental uniform and linen aspect of Ineeda, which proved to be successful for the next 20 years.
By 1994, John had decided to acquire two drycleaning plants and he slowly shifted his business in the other direction when he sold the rental division to Aramark.
At that point in his life, John wanted to free up more time so he could actively pursue community work.
He’s been quite busy over the years, including a stint on the city council for four years and a term as mayor. He also served as president of the Hutchinson Chamber of Commerce and worked as a board member for the local hospital and the Kansas Cosmosphere and Space Center.
ohn also found time to help the cleaning industry. He has been president of the Mid-America Fabricare Association, as well as the Textile Rental Service Association.
He is probably most proud of his work on the state’s Dry Cleaning Facility Release Trust Fund, which charges a surcharge on gallons of perc and gross receipts for drycleaners in order to raise money for assistance in cleaning up environmentally contaminated sites.
“Right after New Year’s Day, we met with an attorney that was with the firm I had been with in Witchita many years before and he drafted the law, which we worked with him on and proofed and everything,” John recalled.
“Then, it got submitted to the Kansas Legislature when they went into session in mid-to-late January of 1995. By April 16 of that year, it was signed by the governor. It was just an unheard of thing that a major piece of legislation like this could be drafted, proposed and signed into law all in the same year. It was due to the concerted effort of drycleaners across the state.”
For his role in the proceedings, IFI honored John with its Legislative Regulatory award in 2001. As much as he enjoys that distinction, John’s just thankful that the law was passed.
“We’ve been very fortunate and I credit that state law with saving my business, along with 70 to 80 other cleaners who are now part of the protection of that fund,” John said. “I would have been a Superfund site at one of my sites — maybe both of them had it not been for that. As a Superfund site, I would have been out of business by now.”
Though John is happy his business his doing well these days, he’s more concerned with the more personal things in life: his family, which includes two sons, David and Matthew, and many grandkids.
John likes to think that he has always appreciated each day, but he found a whole new respect  for life last year when he was diagnosed with chronic lymphocyctic leukemia.
The deadly disease brought back painful memories of John and Darla’s first son, Michael, who died in 1972 of acute lymphocyctic leukemia when he was almost four years old.
Certainly, cancer has affected John’s life on many levels — at times casting a dark shadow over it — but, he is still able to recognize his blessings.
“It has been a whole new chapter to my life. It made me change some priorities and realize what’s really important,” he beamed. “One of the neat things that has happened is that my family and friends and employees have been so supportive. I am just so grateful.”
John has been the recipient of many kind gestures, but one sticks out clearly in his mind. His son David wanted to find a way he could show his father his support so he opted to participate in the 26.2-mile Walt Disney Marathon for Leukemia in January.
“He had never run a marathon before,” John noted. “He raised over $34,000 for leukemia as a runner and came in as the largest fundraiser in the entire Walt Disney marathon — out of 26,000 runners.”
With such inspiration to guide him, John has no intention of ever giving up. “I’ve been undergoing chemotherapy every three weeks. It’s not an onerous thing — other than it leaves me feeling pretty wiped out for three or four days. But the rest of the time I feel good and can do most of the things that I want to do,” he said. “I’m determined to be a survivor.”


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