National Clothesline

The beaches and clear water surrounding Paradise Island, Nassau, are normally filled with vacationers and tourists, but from January 16-18 the National Cleaners Association will be on the scene with its Brainstorm with the Best seminar program at the Atlantis Resort and Casino.

NCA plans networking opportunities, a tabletop exhibit hall and educational programs designed to give cleaners the tools they need in order to manage and market their businesses more effectively and profitably.

Among the speakers signed up to attend is industry guru Sid Tuchman, president of Tuchman Training Systems. He will present an interactive session entitled Focusing on Small Things for Big Results.

Joining him on the itinerary of speakers will be Wendy Vinson, who has conducted several informative and inspirational programs over the last seven years for the E-Myth Company. She will devote her session to Working on Your Cleaning Business and Your Life.

Jay Lehr, Ph.D., an authority on groundwater hydrology, is also scheduled to be at Atlantis to offer his viewpoints on Freedom vs. The Environment. He will discuss how the industry can deal with environmentalists’ challenges without government interference.

Rounding out the gathering of guest experts will be Lois Geller, a marketing mastermind and award-winning author of books such as Response! The Complete Guide to Profitable Direct Marketing and Customers For Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever.

Her discussion will be called Winning Customer Acquisition and Loyalty Strategies from a Master Marketer. She will help attendees learn how they can generate profitable new customers and retain existing ones.

Registration for the program is $250 for members and $300 for non-members. All sessions will be presented twice to allow attendees more flexibility in planning their schedule.

NCA has negotiated a discounted reservation rate at the Atlantis Hotel. Nightly rooms cost $199 for Coral Towers and $255 for Royal Towers, almost half of what visitors normally spend. All rooms have a harbor view.

The rates are in effect during NCA’s program, as well as three days prior and three days after the event to give cleaners more time to soak up the Bahamas Islands’ experience.

For more information call Ann Hargrove at (800) 888-1NCA.