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Gathering in for a giving out
Students at Central Fairmount School in Cincinnati, OH, received an early gift for the holiday season.
On December 12, a familiar jolly old man in a red “dryclean-only” suit arrived unexpectedly to deliver hundreds of coats collected by a local drycleaning chain.
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In all, seven Appearance Plus employees arrived in a bright white company van to help distribute the warm garments, but it was Santa Claus who generated most of the excitement in the young crowd.
“Seeing the children and the smiles on their faces when they saw Santa Claus bringing in bags and bags of coats — they were just awestruck at the sight,” Appearance Plus marketing director Angie Miller said.
“It kind of chokes you up to see it,” Miller added. “I have to give credit to our dedicated employees who worked so hard to make this happen, and all of our wonderful customers who have assisted us in this cause. I also want to give a tip of the hat to the local media who, with all the bad news we’ve been hearing lately, took a pause to showcase something very positive in our community.”
The project took over two months to complete. Both employees and customers of Appearance Plus teamed up to collect new and gently used children’s coats from the community.
Once gathered, the staff at the company’s three stores — located in Anderson, Hyde Park and downtown — cleaned the clothing and presented it to Project Connect, a Cincinnati Public Schools education program which strives to provide support and opportunities for homeless children.
Joining Appearance Plus and Project Connect on the special initiative was Caldwell Banker/West Shell.
Even with Santa long gone after the 2003 drop off, the drive will continue throughout 2004.
Once again, it will culminate in December with a massive collection of coats distributed to homeless students and other Cincinnati public schoolchildren in need of protection from the harsh temperatures of winter.
Appearance Plus, which opened its first store in 1984, prides itself on offering free pick up and delivery service to customers in the greater Cincinnati area, same day express service at no additional charge and a dedicated staff committed to keeping customers happy.