News No gown for the prom? No problem! The state of state clean-up programs Years of litigation, millions of dollars Why marketing initiatives fail Brainstorm in the Bahamas A new name for IFI’s school IDC to help preparefor market changes Editorials • How to stand out in a crowd • Here’s hoping for a strong showing Around the US Midatlantic MAC eyes tax plans, other legislative issues Exhibitors lined up for MAC Showcase Atlantic City show begins booth sales Midwest Finishing seminar comes to Waukesha Suede and leather class coming in March Northeast NEFA hatches busy line-up of programs for 2004 NCA expands programs for Koreans Southwest “Big Show 2004” plans fun, education in Houston Fire destroys clothes at Houston plant,with the exception of one vested interest South Florida cleaner charged with illegal storage NCALC sets speakers for convention TCATA unveils event schedule for Hilton Head UniMac offers equipment training City attorney warns cleaners on pricing West California association hosts classes in Stockton CARB classes coming in California

Columns Al Robson: Finding your break-even point Stan Caplan: Control stragglers in a lot system Ray Colucci: More space and profit with routes Don Desrosiers: Let’s take the pain out of shirts Dan Eisen: The facts and fascination of fabrics Bill Bishop: Think inside the box, for a change Frank Kollman: The truth keeps you out of trouble Frank Lucenta: Prespotting tools for suede, leather Dennis McCrory: Are your customers really loyal? People Profile Donn Frye Jr. Newsmakers Böwe moves US headquarters PROS adds of web site NIE returning 90% of profit to policyholders Maytag Commercial Laundry announces additions 30 years marked at Wascomat Hurst honors Washburn American Chillers relocates Upgraded Internet services Merris is Sales Person of the Year Garrin reps for Econo-mist EFI in new home Union hoors distributor ASN apponts Kirby Information Central Products & Services Marketing kit Compressor brochure Dual boiler system with lead-lag control Cleaning kit for athletic shoes Suede and leather spray Gown covers and bags Textbook in Spanish Copyright © 2004, National Clothesline BPS Communications PO Box 340 Willow Grove, Pennsylvania Phone: 215 830 8467 Fax: 215 830 8490 E-mail: ncled@aol.com