National Clothesline

Contamination, computers and cleaning technologies will be a few of the topics that will be explored in-depth at the California Cleaners Association’s Fabricare 2004 show, slated to take place from August 27-29.

Once again, the event will be held at the Long Beach Convention Center.

While the daily itinerary is still in the process of being finalized, CCA has publicly released the topics for this year’s educational seminars.

A program on “Leases — How to Negotiate (or Renegotiate) for Maximum Success!” will help cleaners unravel the maze of hidden costs, fine print conditions and environmental concerns that are inherent in many bad lease options. Cleaners who are prepared with such knowledge will be able to negotiate the best lease option available for their plant.

With the threat of environmental cleanup costs constantly looming over the heads of cleaners, CCA hopes to alleviate fears and deliver to attendees the tools needed so they can successfully deal with contamination issues. The seminar is titled “Contamination Scare! They Want to Test. What Do You Do?”

Also on the agenda will be a seminar on “Computer Technology for Cleaners.” It will be delivered by a computer consultant who will demonstrate the basics from selecting a computer to how to use it and make the technology work in your favor.

A program entitled “E-Marketing for Your Business — It’s Easier Than You Think” will help cleaners get even more out of their computers by teaching the fast, inexpensive and effective method of e-mail marketing. Legality issues will be discussed, as well as helpful hints and success secrets.

Lastly, CCA will enlist a panel of experts to cover “Alternative Technologies, Air Districts, the Legislature and You! What Might Be Coming Your Way?” Alternative cleaning technologies are growing in popularity in California, so what should statewide cleaners expect from local air districts, the legislature and the California Air Resources Board? How will their actions affect you and your cleaners? The panel will explore answers to these questions and many more.

The headquarters hotel for this year’s Fabricare 2004 show will be the Long Beach Hyatt Regency, located on 200 S. Pine Ave.

For more information about hotel reservations or show registration, contact the CCA office by calling (800) 390-8409.

The Greater Los Angeles Dry Cleaners Association have hired famed international speaker Doris Easley to present a seminar on “How to Be A Professional Counter Service Representative” on Wednesday, June 16.

The program will begin at 7:30 p.m. at the American Legion Hall located at 5309 Sepulveda Blvd. in Culver City, CA.

Easley has experience in all phases of the drycleaning industry, including an acute working knowledge of customer service, retailer relations and garment restoration.

GLADCA members pay a $10 fee to attend; non-members must pay $20 per person. The cost includes the price of admission plus food and refreshments.

For reservations, call (877) 4GLADCA.