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Why can’t I find good employees?
ou have to be an effective leader if you want to attract effective employees. Leaders with loyal followers are ones who set high standards and push for better than average results. They also understand that results are achieved not because of themselves or their ability to give orders, but because the people who work for them feel empowered to do their very best.
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Leading a successful business in today’s market can be difficult. An uncertain economy in an unpredictable market makes your employees uncertain of exactly what to do. I’ve found there are seven mistakes business owners make that adversely affect their employees.
1. Lack of trust. Leaders build a following by developing trust. When trust doesn’t exist, employees look for somebody else to follow, even if it’s another employee. It’s all about being fair and keeping promises. If you lose their trust, you’ll start losing employees.
2. Failure to build and share a vision. You need to share your business’s vision and goals so that employees understand the big picture. You have to realize that employees want to know where your business is going and how that direction impacts their personal objectives.
As events and circumstances change, communicate that to them as well. The more you reveal to employees the more leadership they’ll feel they have. Help them to see the future.
3. Unclear expectations. Each employee needs a clear focus. When there’s a downturn in the economy or you make cutbacks, they naturally have fears about their own futures. To allay those fears, you have to continually communicate with your employees. Tell them what you want, what you expect of them, how you measure their progress.
4. You have to be the role model. You have to demonstrate the behaviors you want from your employees. As a leader you actually lose some rights — like the right to let your own performance slip below par and the right to blame someone else when anything goes wrong. As a leader, there’s no break from showing other people the way you want them to be.
5. Partnering. When you hire others to help you achieve mutual goals, they become your partners. Leaders have to think in terms of “we,” by involving others in decisions that affect them and the business whenever possible.
6. Failure to retain quality employees. Good employees want to be recognized and praised for their contributions. Give employees the authority to do what they know needs to be done. They also want to grow themselves, while helping you grow the company. Hold them back and they’ll go elsewhere.
7. Acknowledge good work. Use every opportunity you can to acknowledge a job well done.
Holding staff meetings or treating employees to lunch are good ways to thank and encourage future success.
Today, most employees feel insecure in their jobs.
A big reason is that instead of working together, there seems to be a war going on between management and labor. They don’t trust each other. And for good reason.
The typical employee does just enough work not to get fired and no more.
The typical employer is not open and honest with the staff.
The employee is not well-informed. Plus, the employer pays the employee just enough so he or she doesn’t quit. This behavior only breeds insecurity.
Ironically, even though many business are laying off employees, they still desperately want and can’t do without good employees.
Every competent employer in the world is looking for top-notch employees with certain characteristics.
Applicants who display the qualities of a true superstar should be rewarded with higher pay, good benefits and job security.
What are those special traits about which every employer dreams?
Who are the superstars?
Here are some characteristics that you, as an employer, should value in any employee:
Employees who take specific actions on behalf of the company, which either increase revenue or cut expenses beyond the cost of their salary and benefits.
No employer wants, nor can afford, to have an employee on board for long who costs money. When they are not a cost, but a profit generator for your business, you will never want to let them go.
Self-starters. Employees who don’t wait for you to tell them what to do. Who ask questions, find out exactly what has to be done and then simply do it. Supervising them is actually fun.
Employees who take responsibility for their actions. Most people have a “victim mentality” and blame others for their mistakes. We all make mistakes, even good employees. However, when they own up to them, you’ll instantly recognize them as a keepers.
They won’t avoid unpleasant jobs. They volunteer to do difficult tasks that need to be done in every business. The world is full of buck passers. These employees will do what they know in their heart has to be done with diligence and without complaining.
They take the initiative. They offer solutions and alternatives to company problems. When they see something is going wrong, they don’t avoid it. These employees look for ways to correct problems. They offer suggestions and are willing to help.
To keep this type of employee, you have to continually invest in them. Teach them what you can and send them to training seminars whenever possible. These people want to expand their horizons, both to serve you better and for themselves.
The above characteristics identify a person who goes the extra mile. They will be joining the rarified air of employee superstars.
Contrary to common belief, there aren’t a large number of employers willing to accommodate them.

Dennis McCrory is president of The Golomb Group Inc., a firm that designs marketing programs for drycleaners. Contact him at The Golomb Group Inc., 7664 Plaza Ct., Willowbrook, IL 60527  Tele: (800) 679-5856  E-mail: dennismccrory@golombgroup.com