National Clothesline

The California Cleaners Association is basing the core of its 2004 Fabricare convention and trade show on two basic precepts: cleaners must educate themselves on their craft to ensure their business will survive, and they must unite together in order for the industry to thrive.

Cleaners will get their fill of both education and unification by attending the event, which will be held from August 27-29 at the Long Beach Convention Center.

An Early Bird Cocktail Reception will start the ball rolling on Thursday evening at 6:30 pm before the educational seminars begin at 9 am on the following morning.

“Leases — How to Negotiate (Or Renegotiate) For Maximum Success!” will be presented first by Kelly Kelleher of Kelleher Equipment Co.

Attendees will learn how leases can contain detrimental components, such as hidden costs, fine print conditions and environmental concerns, thus leading to a painful negotiation process. Armed with the right knowledge, however, cleaners can avoid common pitfalls and make certain they make the best deal possible.

Afterward, “Contamination! They Want to Test. What Do You Do?” will be delivered by Lisa Bond of Richards Watson Gershon. She will divulge to cleaners the secrets of how to best handle environmental testing requests made by landlords, or city or community members. The program will run from 10:15 to 11:30 am

Immediately following will be the convention’s official opening ceremony, which will include the election of CCA’s 2004-2005 officers, the division election results and a meeting of the association’s board of directors.

Later on, the exhibit hall will be open from 1 to 5:30 pm It will also be open on Saturday from 11 am to 5:30 pm and on Sunday from 11 am to 4 pm

Saturday’s educational sessions will begin with a seminar on “Computers, Communication and Cleaners” at 8:45 am Gary Axelson of Lakeside French Cleaners and Brooksher Banks of Banks & Associates will help cleaners capitalize on their point-of-sale computer systems.

At 10 am, Chris Baggot of Exact Target will examine the subject of “E-Marketing for Your Business — It’s Easier Than You Think.”

A detailed look at “What Regulations Might Be Coming Your Way — Solvents, Air Districts, the Legislature & You!” will promptly start at 10 am on Sunday morning. Invited panel participants will include: CCA lobbyist, Mike Belote of California Advocates; Nora Nealis of the National Cleaners Association; Steve Risotto of Halogenated Solvents Industry Alliance; Robert Wyman of Latham and Watkins; and a representative from the California Air Resources Board.

In addition to the education programs, CCA will offer many opportunities for attendees to socialize, as well. A “Catch the Wave” cocktail party is set to start at 5:30 pm on Friday night.

On the following evening, there will be a “President’s Reception and Dinner” from 7 to 10 pm The keynote speaker will be comedian Mack Dryden, who has appeared on numerous television shows, several feature films and whose writing and voice can be heard on more than 500 radio stations every week. During the festivities, CCA will also officially install its new officers and announce the winners of the Dry Cleaner and Allied Trades Member of the Year Awards.

This year’s headquarters hotel will be the Hyatt Regency Long Beach, located at 200 S. Pine Ave. There will be a special room rate of $142 per night plus occupancy tax for those who call (562) 491-1234 or (800) 233-1234 and make reservations prior to July 24.

Complete convention registration packages are also available. Those who register by July 23, can capitalize on a discount rate of $150 for members and $250 for non-members. CCA member Allied Trades pay $175 and non-member Allied Trades pay $300.

After July 23, the prices go up. The cost will be as follows: $175 for members; $275 for non-members; $200 for member Allied Trades; and $300 for non-member Allied Trades.

Spouses may also attend all of the social events by paying a flat fee of $75.

Registration forms are available at CCA’s web site. Upon completion, they can be mailed to: California Cleaners Association, 530 Bercut Drive, Suite G, Sacramento, CA 95814.








							Fabricare 2004 show in Long Beach to focus on themes of industry education, unification The California Cleaners Association is basing the core of its 2004 Fabricare convention and trade show on two basic precepts: cleaners must educate themselves on their craft to ensure their business will survive, and they must unite together in order for the industry to thrive. Cleaners will get their fill of both education and unification by attending the event, which will be held from August 27-29 at the Long Beach Convention Center. An Early Bird Cocktail Reception will start the ball rolling on Thursday evening at 6:30 pm before the educational seminars begin at 9 am on the following morning. “Leases — How to Negotiate (Or Renegotiate) For Maximum Success!” will be presented first by Kelly Kelleher of Kelleher Equipment Co. Attendees will learn how leases can contain detrimental components, such as hidden costs, fine print conditions and environmental concerns, thus leading to a painful negotiation process. Armed with the right knowledge, however, cleaners can avoid common pitfalls and make certain they make the best deal possible. Afterward, “Contamination! They Want to Test. What Do You Do?” will be delivered by Lisa Bond of Richards Watson Gershon. She will divulge to cleaners the secrets of how to best handle environmental testing requests made by landlords, or city or community members. The program will run from 10:15 to 11:30 am Immediately following will be the convention’s official opening ceremony, which will include the election of CCA’s 2004-2005 officers, the division election results and a meeting of the association’s board of directors. Later on, the exhibit hall will be open from 1 to 5:30 pm It will also be open on Saturday from 11 am to 5:30 pm and on Sunday from 11 am to 4 pm Saturday’s educational sessions will begin with a seminar on “Computers, Communication and Cleaners” at 8:45 am Gary Axelson of Lakeside French Cleaners and Brooksher Banks of Banks & Associates will help cleaners capitalize on their point-of-sale computer systems. At 10 am, Chris Baggot of Exact Target will examine the subject of “E-Marketing for Your Business — It’s Easier Than You Think.” A detailed look at “What Regulations Might Be Coming Your Way — Solvents, Air Districts, the Legislature & You!” will promptly start at 10 am on Sunday morning. Invited panel participants will include: CCA lobbyist, Mike Belote of California Advocates; Nora Nealis of the National Cleaners Association; Steve Risotto of Halogenated Solvents Industry Alliance; Robert Wyman of Latham and Watkins; and a representative from the California Air Resources Board. In addition to the education programs, CCA will offer many opportunities for attendees to socialize, as well. A “Catch the Wave” cocktail party is set to start at 5:30 pm on Friday night. On the following evening, there will be a “President’s Reception and Dinner” from 7 to 10 pm The keynote speaker will be comedian Mack Dryden, who has appeared on numerous television shows, several feature films and whose writing and voice can be heard on more than 500 radio stations every week. During the festivities, CCA will also officially install its new officers and announce the winners of the Dry Cleaner and Allied Trades Member of the Year Awards. This year’s headquarters hotel will be the Hyatt Regency Long Beach, located at 200 S. Pine Ave. There will be a special room rate of $142 per night plus occupancy tax for those who call (562) 491-1234 or (800) 233-1234 and make reservations prior to July 24. Complete convention registration packages are also available. Those who register by July 23, can capitalize on a discount rate of $150 for members and $250 for non-members. CCA member Allied Trades pay $175 and non-member Allied Trades pay $300. After July 23, the prices go up. The cost will be as follows: $175 for members; $275 for non-members; $200 for member Allied Trades; and $300 for non-member Allied Trades. Spouses may also attend all of the social events by paying a flat fee of $75. Registration forms are available at CCA’s web site. Upon completion, they can be mailed to: California Cleaners Association, 530 Bercut Drive, Suite G, Sacramento, CA 95814.
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