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Midwest
Golomb Group to divulge secrets
of “one-price low price” cleaning
Cleaners trying to gain an edge in a competitive marketplace have their work cut out for them — especially when it comes to deciding whether to cut prices.
The Golomb Group hopes to give plant owners a forum to “Learn the Secrets in One-price, Low-price Drycleaning” at a three-day session planned from October 22-24.
The weekend workshop will be at the Hilton Suites in Oak Brook, Illinois and will feature informative testimony from several industry members across the county who have successfully offered  low pricing at their businesses.
The list of speakers includes: Gerry Muhlenforth of One Price Drycleaners in Florida; Kenny Davis of Chicago’s Discount Drycleaner in Chicago, IL; Walt Szeezil of Vogue Cleaners in Chicago, IL; Sheila Valdez of Crystal Cleaners in El Paso, TX; Charlie Collison of Park Cleaners in Scottsdale, AZ; Gordon Shaw of Hangers Cleaners in San Diego, CA; George Vaselokos of Poly Cleaners in Oak Park, IL; Kit Sanders of Startbright Cleaners in Minnetonka, MN; Roger and Caron Weil of U.S. $1.99 Cleaners in Amarillo, TX; and Ron Herson of Herson Supply in Gaithersburg, MD.
Kenney Slatten of the Kenney Slatten Training Company will also be present. His recently published book “How to Make Big Profits in Fire Restoration” has already become a best seller.
Several topics will be covered, from the secret of getting customers insist on pre-paying for their clothes to how to triple or quadruple every single order.
Additionally, attendees will learn how to make more money by charging less for cleaning, as well as how to secure their future in the drycleaning industry.
Educational sessions will run on Saturday from 8 a.m. to noon and from 1 to 4:30 p.m., and from 8 to 11: 30 a.m. on Sunday.
The cost is $695 for the first attendees and $450 for each additional one. To register, contact the Golomb Group at (800) 679-5856. For more information, visit www.golombgroup.com.

IDLA installs new officers, directors
The election results were tallied and announced during the Indiana Drycleaners and Launderers Association’s annual convention in Shelbyville recently.
Inducted as the new president was Steve Arthur of Bloomington Cleaners. He was joined by fellow officers Tony Milto of Milto Cleaners, secretary; and Joel Updike of Betty Brite Cleaners, treasurer;
The new directors include: Gary Maloney of Nu Yale Cleaners, District 1; Marty Stephens of Crosstown Cleaners, District 2; Chris Birk of Peru One Hour Cleaners, District 3; Ray Debshaw of Sunrise Cleaners, District 4; and Tim Day of Classic Cleaners, District 5.
James Dortch of Maascari Cleaners and Tony Ellis of Morellis Cleaners are directors-at-large. Roman Nalley of Reeders Cleaners assumes the role of past president.
Other announcements were made during the weekend, including an upcoming compliance seminar on October 7 with  Judi Deering and Jan and Henry Parker. It will be held at Haiges Machinery’s warehouse in Indianapolis, IN.
Also, Kenney Slatten will teach a spotting and finishing seminar for R.R. Street and IDLA on December 4 at the University of Notre Dame in South Bend. For more information on any IDLA event, call (800) 401-0703.